How to Expand Your Beauty Business With New Products • Taislany Gomes .

How to Expand Your Beauty Business With New Products

Post by Taislany Gomes • February 07, 2019 • Other

In the beauty business, it’s best that you keep up with the newest and best products that are on the market. You want your business to have a vision and brand; however, you should also be open to the expansion of products and services. There are different factors to take into account, so the revamp of your business increases your visibility, volume of customers, as well as customer satisfaction. Here are some tips for how to expand your beauty business.

The Pros and Cons of Adding New Products

There are many pros and cons when it comes to adding new beauty products and services. The disadvantages are that you have to gain new knowledge about the products and develop expertise in using them. Due to the unfamiliarity, your customers may not immediately be open to the new product. However, once you’re well-versed in the beauty product’s benefits, you can guide your loyal customers towards this new find. Offer your customers a complimentary sample of the product so they can try it out and fall in love with it on their own. Anything you add to your line of products should align with your business’ brand image. Ultimately, the pros outweigh the cons, as the integration of new products will keep your business fresh, dynamic and help your customers discover some new favorites.

How to Expand the Business With Their Products

As you’re incorporating new beauty products, consider the services they accompany and how they will expand your business. For example, if you have a high-end facial toner, you should offer a service where the toner can be used on the guest, like a facial, skin-cleansing tutorial or other service.

One of the best new products that will expand your business and bring in a higher volume of guests are lash extensions. Lash extensions are a major trend, as the extensions limit women’s need to apply daily eye makeup and give them the long lashes they’ve always wanted. The lash extensions are low maintenance and can be kept clean with a recommended lash cleanser. After the initial set of extensions, your guests can come back to you to get their lashes refilled every two to three weeks. Not only are lash extensions a product that your customers will love, but they promote frequent returns to your business. If you’re wondering, “where can i buy lash extensions?”, they’re easy to find online.

Merchandising and Marketing Your New Products

Once you have all the fabulous new products that will take your business to the next level, you must merchandise and market them in an effective way. Merchandising is a skill that often isn’t fully employed when creating visual displays. Take it upon yourself to develop aesthetic and organized merchandising skills or hire an outside professional. The most important thing for your new product merchandise is that it displayed in an area of high visibility. For example, if you have a storefront window, make sure your new products are featured and can be viewed by window shoppers. Within your business interior, the products should be displayed around eye-level in a central focal point of the room. Find a way to make the product stand out and not blend in with all of your other merchandise. For more tips on merchandising, visit the Retail Doc, which provides guidance on how to make visual displays that will capture your customer’s interest.

Also, consider how you should market your new products. If you have a website, you could post a coupon for the new product or a discounted service with the purchase of the product. Use a marketing flyer site, like MailChimp, to send out an email to all your customers about the new product and its benefits. Ask the companies that sell the products if they have any marketing materials, like flyers or a poster, that they can send you to support your marketing efforts.

When you add new products to your beauty business that align with your brand, there is a world of opportunity. When you take your business vision, customer’s interests and current beauty trends into account, you’ll be able to add relevant products and services that will help your business expand beyond what you ever imagined possible.


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